For women who've been trying to work this out on their own. I build your training and your food around the week you've already got, teach you why it works so you don't need me forever, and I'm there every day so it actually gets done.
Every plan you have ever tried was built for somebody with a completely different week to yours. More time. Fewer people depending on them. No six o'clock scramble.
So when it didn't hold, you decided that was you failing. It wasn't. You were running someone else's plan on your life.
“I thought I needed more discipline. But really I just needed a more realistic approach that I could actually stick to.”
And then there's the bigger one. Nobody ever actually taught you how any of this works. You were handed rules. Eat this, don't eat that, carbs at night are bad, eat less, move more. Nobody ever sat down and explained why.
That's not a discipline problem. It's that nobody taught you, and that is completely fixable.
16 weeks of 1:1 coaching, online. Tap anything to see it up close.
“I've never seen an app like it before with online coaching.” Meg
29 Dec
22 MarFive months later
“The empowerment from learning about nutrition has released decades of crippling food fear and I’m finally feeling better.”
“Your approach has felt like a hug and understanding I have been desperate for my whole life.”
May 2025
Oct 2026“I could barely run a kilometre without like wanting to die. And now I can run 21 kilometres without stopping.”
Jul 2026
Oct 2026“A full block with no injuries because I genuinely learnt how to fuel myself and strength train.”
“The food freedom is seriously the craziest experience. Being able to have sweet treats literally every day and I no longer find myself craving or yearning for foods.”
March
August“The absolute change in confidence after putting myself, my health and my mental wellbeing first is astounding.”
Before“Two years ago I was literally scared of rest days, skipping meals to cut calories, double days every day, constantly exhausted, working out to earn my food.”
Now“You have changed everything about my life for the better.” “I can turn the volume down on the head noise now… to be in a place where my body trusts me again and I have a regular cycle! I’ve learned not to compensate with food too, which is a massive win.”
Before2 years of gym challenges and random diets. Thought she had to cut foods to make the scale move.
Now“I finally fit into my oldest pants from 2019.” She eats her favourite pasta and rice again, with no guilt.
Now“I’ve lost 7cm off my waistline since I first started.” “My win is that I’m still making starts. Even when my week goes to hell, every week I try again.”
Now“Knowledge and mindset shift, energy and better mood.”
Now“I went out for dinner and enjoyed a pizza without feeling guilty. Also I have noticed my work pants feeling looser and I now fit into a size smaller in my pair of jeans which is an awesome win!”
Before“I was always winded after stairs at work and never could run more than a block.”
Now“I’ve been able to run 45 minutes straight.” And she eats confidently without tracking, around full time work.
BeforeA year stuck in a binge cycle, after 1,200 calories and weighing herself every day.
Now“We had pancakes last night and I did not have a single thought about regretting them.”
Now“A 10km easy run is so do-able and isn’t exhausting anymore! Also really enjoying the food without any fear, guilt or anxiety.”
Now“I have hit numbers in the gym I never thought I would… and seen real changes in how my body is looking and feeling, without stepping on the scale.” “I have broken the all or nothing mentality that I have been stuck in for years.”
Now“I don’t feel like I’m failing if I miss a session or forget to track. You really help minimise the fear and the guilt.”
Before“500m was tough.”
Now“I just ran along Sydney harbour and around the opera house playing tag with my 2 kids, and that for me is the whole point.”
Pancakes, burgers, chocolate, a Mars bar. A lot of these are foods they used to be scared to eat. Once you understand how food works, none of it is off limits.
I'm Jess (Jessica Vranes), an online women's health coach, and I learnt all of this the hard way myself. For years I was lost with food. I believed every rule I was sold, and the more of them I followed, the less I trusted myself.
Getting my own coach changed everything. I learnt to fuel my body instead of fight it, to move to feel strong, and to finally trust myself around food. So I studied, qualified as a coach, and built Coached by Jess Lee.
So here's what I actually want for you. To feel good in your body, without another set of rules. Not another overhaul. Not another plan you have to be perfect for.
So glad you're here. x
Most coaches hand you a plan and disappear. That's the bit I don't do. You can message me any day, I'm looking at what you track through the week, and every week we look at how it's actually going and change whatever isn't working.
You've had the rules your whole life and they didn't work. So instead you learn how your body actually works. Nutrition, movement, hormones, habits. Because the goal was never for you to need me forever.
Your week, your body, your budget. Strength, running, or both. Twenty minutes or an hour. And you don't have to go to a gym. More than half my clients train at home.
And when I say me daily, I know that's easy to claim. So here's what it actually looks like.
A meal plan can’t do that. Neither can an app.
There is someone there. It's me.
So I'll let my clients answer those too, because they all thought exactly the same.
On her call she said: “Full time work, full time uni, two kids. I'm time poor.”
Twelve weeks later: “I haven't missed a single session in twelve weeks.”
On her call: “I need to see if I can afford it first.”
After: “I'm so proud of myself for taking the jump and investing despite being scared, because the outcome is priceless.”
On her call: “I have an all or nothing mindset.”
After: “I achieved something I'd seen multiple health professionals about for over twenty years, with no success. I don't even recognise myself anymore. I've got my spark back.”
Tell me where you're at. There's nothing to prepare. You don't need your week sorted or to have started anything first.
Fill in the formIt's fifteen or twenty minutes, and there's no pitch. I'll ask what's going on, what you've tried, and what your week really looks like.
Whether I can help, and what I'd do first. If it's not a fit, I'll say so. I'd rather tell you that than take your money.
A quick walkthrough of how Coached by Jess Lee works.
Heads up, this video's a bit old now and plenty has been added since, including the whole of CBJL Home. The idea still holds, but your actual program is built around you and your goals, so it won't look exactly like this one.
“Jess is worth every cent I pay for her. If anything, she's too accessible for me.”
“Money has always been a barrier for me, especially as someone who grew up poor… I had a lot of doubt around the investment when there's AI programs around that people swear by. However, the difference is night and day.”
“There's no such thing as falling off the wagon because together we just shuffle things around to make it achievable and not overwhelming.”
Because that's all this is really about.
Fill in the quick form and tell me a bit about where you're at. I'll come back to you about whether it's the right fit, no pressure either way.
Enquire nowPrefer to say hi first? DM me on Instagram, @coachedbyjesslee