Feel good in your body, without another set of rules.
For women who've been trying to work this out on their own. I build your training and your food around the week you've already got, teach you why it works so you don't need me forever, and I'm there every day so it actually gets done.
- Total beginners welcome
- At home or the gym
- One to one with me
This isn't another plan. You've had plenty of those.
- You start again every Monday. By Wednesday life gets in the way and you've fallen off.
- You've been meaning to sort this out for months. Probably a lot longer than months.
- There's a challenge you signed up for and did for a week. An app you downloaded and stopped opening. A folder of recipes you've never cooked.
- And every so often you have a really good week. Then it's gone, and you're back at the start again.
So here's what I actually think is going on.
Every plan you have ever tried was built for somebody with a completely different week to yours. More time. Fewer people depending on them. No six o'clock scramble.
So when it didn't hold, you decided that was you failing. It wasn't. You were running someone else's plan on your life.
“I thought I needed more discipline. But really I just needed a more realistic approach that I could actually stick to.”
And then there's the bigger one. Nobody ever actually taught you how any of this works. You were handed rules. Eat this, don't eat that, carbs at night are bad, eat less, move more. Nobody ever sat down and explained why.
That's not a discipline problem. It's that nobody taught you, and that is completely fixable.
What they said when we started, and what they say now
Before“Eating has always been such extreme mental warfare.”
Now“Best of all I overcame my fear of food.”

Before“Two years ago I was literally scared of rest days, skipping meals to cut calories, double days every day, constantly exhausted, working out to earn my food.”
Now“You have changed everything about my life for the better.”
BeforeSize 22-24.
Now“I got to buy some new clothes for my holiday and they were size 12-14!!”
Before“I've avoided the gym purely out of a lack of confidence.”
Now“I feel like I'm getting a part of myself back for the first time in six years.”
Before“500m was tough.”
Now“I just ran along Sydney harbour and around the opera house playing tag with my 2 kids, and that for me is the whole point.”
BeforeA year stuck in a binge cycle, after 1,200 calories and weighing herself every day.
Now“We had pancakes last night and I did not have a single thought about regretting them.”
BeforeIn the gym five days a week, and nothing changing.
Now“Dropping to under 80kgs for the first time since I was a teenager!”
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In their words
Watch their stories“In just six months I achieved something I'd seen multiple health professionals about for over 20 years, with no success. I don't even recognise myself anymore. I've got my spark back.”
“It went against every fibre of my being to trust that eating more and training less would help. But I did, and now I'm the happiest I've been. Food is fuel, not the devil.”
“My win is that I'm still making starts. Even when my week goes to hell, every week I try again.”
“It's good to know you're never going to judge the weeks where I haven't done as well as the others.”
“I feel so damn good. I'm honestly feeling like a reborn woman, with a totally different outlook on food, exercise and wellbeing. I'm shocked as hell.”
“I don't feel like I'm failing if I miss a session or forget to track. You really help minimise the fear and the guilt. Feeling a lot more like myself again, more energy and just feeling better in myself!”
“I don't always do all my workouts, and I still drink sometimes, and I've had holidays overseas and Christmas. It's blowing my mind.”
“I've dropped two dress sizes and nothing fits me so I literally needed a whole new wardrobe.”
“I've tried so many times and failed every time… I think I would have given up by now without you.”
“I do want to keep running though… I never thought I would say that.”
“My mindset is so much clearer this week, and my anxiety and stress levels have come right down. It's helped me more than I can say.”
“I listened to my hunger, made balanced choices, and didn't let a few unplanned snacks throw me off track.”
“A check-in with Jess got me back in the right mindset, and I've built a schedule to better manage my chaos.”
“I used to feel overwhelmed by conflicting nutrition advice. Jess helped me find a way that's sustainable and balanced. No fads, no quick fixes.”
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Hear it from them
“I learnt you don't need to cut things, but also achieve what you want with your body. I'm stronger, I'm consistent, and I'm eating the things I actually love. Pasta. Rice. Without the fear it's going to backfire. Thank you, Jess, for saving me.”
What surprised her“I was expecting this whole process to be focussed on weight loss, I was expecting strict eating plans, diets calorie cuts and rough exercise to achieve my weight loss goals. What I ended up with was the most holistically considered sustainable approach to weight loss and a nutrition education I've desperately needed my whole life, and I wouldn't be where I am now without it. Best of all I overcame my fear of food and have developed the confidence to be able to eat consciously in a way that fuels my body and helps me achieve my goals.” What nearly stopped her signing up“Oof probably fear of failure tbh. I think I used money as the excuse but honestly it was probably fear of failure.” What she'd say to someone on day one“You will never make an investment more valuable than the investment you put into yourself. You only get one body and one life, sometimes you need a little extra support and guidance to nourish that in a sustainable way and Jess does that so beautifully. I've experienced many PTs, seen many different professionals and nobody has supported my mindset around food and exercise more than Jess has.”
Hi, I'm Jess
I'm an online women's health coach, and I learnt all of this the hard way myself. For years I was lost with food. I believed every rule I was sold, and the more of them I followed, the less I trusted myself.
Getting my own coach changed everything. I learnt to fuel my body instead of fight it, to move to feel strong, and to finally trust myself around food. So I studied, qualified as a coach, and built Coached by Jess Lee.
So here's what I actually want for you. To feel good in your body, without another set of rules. Not another overhaul. Not another plan you have to be perfect for.
So glad you're here. x
- Over 200 women coached
- Certificate III in Fitness
- Certificate IV in Fitness
- Certified Nutritionist
- Masters Cert, Female Fitness Programming
- Pre & Post-natal Certified
Why it works when nothing else has
I'm actually there.
Most coaches hand you a plan and disappear. That's the bit I don't do. You can message me any day, I'm looking at what you track through the week, and every week we look at how it's actually going and change whatever isn't working.
I teach you why.
You've had the rules your whole life and they didn't work. So instead you learn how your body actually works. Nutrition, movement, hormones, habits. Because the goal was never for you to need me forever.
It fits your real life.
Your week, your body, your budget. Strength, running, or both. Twenty minutes or an hour. And you don't have to go to a gym. More than half my clients train at home.
Everything that's included
16 weeks of 1:1 coaching, online. Tap anything to see it up close.
“I've never seen an app like it before with online coaching.” Meg
I don't just fix it. I explain it.
And when I say me daily, I know that's easy to claim. So here's what it actually looks like.




This is the kind of thing you'd message me about. No question is too small, and you never have to save it up.
“I would be asking her questions which would seem silly to me, but to her, it's not. She was like, Ayesha, you don't know this, and it is okay, and I am here to help you. And that is what gave me confidence.”Ayesha
You don't get that from a meal plan. And you don't get it from an app.
There is someone there. It's me.
You're probably still thinking one of three things.
So I'll let my clients answer those too, because they all thought exactly the same.
“I have no time.”
On her call she said: “Full time work, full time uni, two kids. I'm time poor.”
Twelve weeks later: “I haven't missed a single session in twelve weeks.”
“It costs too much.”
On her call: “I need to see if I can afford it first.”
After: “I'm so proud of myself for taking the jump and investing despite being scared, because the outcome is priceless.”
“Nothing else has worked. I'm scared this won't either.”
On her call: “I have an all or nothing mindset.”
After: “I achieved something I'd seen multiple health professionals about for over twenty years, with no success. I don't even recognise myself anymore. I've got my spark back.”
What happens next
Fill in the short form
Tell me where you're at. There's nothing to prepare. You don't need your week sorted or to have started anything first.
Fill in the formWe have a quick call
It's fifteen or twenty minutes, and there's no pitch. I'll ask what's going on, what you've tried, and what your week really looks like.
I tell you honestly
Whether I can help, and what I'd do first. If it's not a fit, I'll say so. I'd rather tell you that than take your money.
See how it all fits together
A quick walkthrough of how Coached by Jess Lee works.
Heads up, this video's a bit old now and plenty has been added since, including the whole of CBJL Home. The idea still holds, but your actual program is built around you and your goals, so it won't look exactly like this one.
What it's like having me in your corner
“Jess is worth every cent I pay for her. If anything, she's too accessible for me.”
“You go so far beyond what I think you could possibly expect to receive from like a standard PT or whatever and I just think that's priceless.”
“Money has always been a barrier for me, especially as someone who grew up poor… I had a lot of doubt around the investment when there's AI programs around that people swear by. However, the difference is night and day.”
“There's no such thing as falling off the wagon because together we just shuffle things around to make it achievable and not overwhelming.”
Because that's all this is really about.
Feel good in your body, without another set of rules.
Fill in the quick form and tell me a bit about where you're at. I'll come back to you about whether it's the right fit, no pressure either way.
Enquire nowPrefer to say hi first? DM me on Instagram, @coachedbyjesslee





